Excerpts: The Secret Guide To Becoming A Master Fashion Photographer #1 INTRODUCTION

Salute, if you have been following my blog you are probably aware by now that I dabbled in professional photography for about two years of my life (Dec 2011 - Oct 2013). You are probably also aware that during that time I was able to amass a substantial following, get my fashion work published in several mainstream publications (not counting the news work I did, for example covering the Republican National Convention), and work with models from some of the biggest modeling agencies within the United States.

In addition, believe it or not other than simply becoming friends with a few large names in the fashion industry, networking with several minor celebrities, which I still communicate with on occasion, and learning a thing or two about expensive clothing; I also managed to learn a lot about creating amazing artwork!

Now, I remember when I first started on my path to becoming a fashion photographer. I looked all over for books that weren't simply about photography in general, and I think I only found one by Lara Jade (which I had the pleasure to talk to once). I was interested in learning fashion photography and something I realized was that not much source material existed for that specific topic. It is for that reason, I decided to start writing a book, all this with the hopes that another me will find the inspiration needed in order to make it in the cut throat world of fashion photography.

By now, I know what you are probably thinking, you think that I do a shit ton of things; investments, writing, music, drawing, and also photography? Yep, you are right but I must confess that photography for me was one of my main sources of theraputic release (at least in the beginning before I was surrounded by agents and people who wanted to abuse my talent), eventually I decided to take a break from photography, all that being said however one day I might possibly return to my throne, but in the meantime I hope my words can inspire others to create amazing work in my absence!

The book I am writing is a bit different from what most photography books are, it is a book about the passion, about finding your inner artist, about knowing when the moment, and mood are right. It is also a book that will teach the reader how to deal with models, their agents, ad firms, and magazine editors.

So welcome to my world, in this entry I plan to simply give you a few excerpts from the book I am working on, I really would like to hear back from my readers with their feedback. Keep in mind that these are simply excerpts from the work's rough draft introductions and first chapter, enjoy.

Thanks you.

... “So lets not waste anytime lets get straight into it. You purchased this book because you don’t want to be the typical family portrait photographer, you want more. Most likely you are not looking at photography simply to make money, for you it is something deeper. You also realize that becoming an amazing artist will bring you the economic stability you need, that is a given! Therefore you understand that the art comes first, and the recognition later. 
Within the pages of this book I intend on helping you see the photographer you dream of becoming. I am giving you the map I used to become successful but I do not encourage you to simply follow it blindly! In fact if you follow the words contained here blindly I have failed on what I set out to do. The first lesson you must learn is that your photography is  a reflection of yourself!" ...

... “In fact I want to make this clear to you right now, this book isn’t about gear, or about the technical aspects of photography. We will not be going over lighting setups, or any other such things. This book is more about the behind the scene aspects of the business. It is about the things successful photographers do in their limited free time, the kinds of people they network with, and the way they discover themselves in order to become better photographers. 
My goal as an author is to inspire you to go out and create not photographs but art. Most importantly I hope to help you truly get to know yourself and learn how to express that inner self even if it isn’t through photography. 
I also must warn you that becoming a successful fashion photographer can be extremely cumbersome. Sure, you will be invited to some of the best parties, you will be surrounded by some of the most attractive people you can imagine, and you can even become somewhat of a celebrity yourself. I am not going to tell you that this can not be a source of exhilaration, but it can also drain your creative juices it will help you become more in tune with your inner strengths as well and learning your weaknesses.” [...]

“Having dry emotionless images can and will be detrimental to your photography career overall, so let’s avoid that. I find that most photographers have a hard time creating images that actually carry authentic emotional impact. So what is the main cause of this lack of impacting photographs? I would say that in many cases photographers become overly technical and forget why they are shooting. Additionally, many people who become interested in photography simply do not have the passion needed for what they are trying to do! Like I said before and will probably say again, photography is not about obtaining the perfect technical shot; it’s about creating an emotional impact on the viewer... it is about communicating a message without words. 
The truth be told, many hatchlings go in the wrong direction. Many of these new camera owners have not yet found their passion and enter into the world of fashion photography for the wrong reasons. 
In my journey as a photographer I never intended to become a fashion photographer. In fact, after I started dabbling in stills I wondered into micro photography and nature photography. before reaching the realm of the cloth. 
Photography is a journey, you usually do not end up where you began [...]
“When I started shooting the thought of photographing models for agencies never even crossed my mind, to tell you the truth I didn’t even know that was a possibility. Either way, shooting people terrorized me! "
...“I was still a hatchling, I was still learning how to use my camera properly, and I definitely didn't know anything about interacting with others in order to create artwork! 
In fact my path to becoming a fashion photographer happened rather organically, but I will get to that soon enough. Reflecting back however, I realized that I could have easily became a landscape, or nature photographer. The main reason I ended up becoming what I am today is because I followed my inner vision instead of sticking with the technicalities or simply settling in my comfort zone." [...]

“Getting to know yourself is for me the most important aspect of becoming a good creative once you become a hatchling, note one is always a hatchling, and I believe that in reality one never stops learning new things about oneself or the arts. 
When I started doing photography I would spend several hours walking around in the woods alone. I would go out to national parks and wonder around with my camera simply taking photographs of trees, birds, mushrooms, and the occasional wild animal. Doing this not only helped me with the understandings of my digital camera, it also opened me up to a time of deep mediation. I did this for a while, staying in my comfort zone.
While I wondered around I thought of a lot of things. Why am I doing this? What do I wish to accomplish? Does doing this truly make me happy? What are my goals? When you go out to shoot you need to ask yourself these questions! You need to keep in mind that you are not trying to just get a “good photograph” whatever that means. You need to remember that you are trying to captivate someone and have them experience something that perhaps they have never felt before. 

Excerpt From: “The Secret Guide To Becoming Master Fashion Photographer.” iBooks. 

For more of my work -> http://www.scott-leonard.net 
Fanpage -> https://www.facebook.com/scottleonard.photo

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